About First Choice Power Electricity Service

About First Choice Power

Texas-New Mexico Power Company (TNMP) launched First Choice Power in 2000 to be its unregulated energy retailer in Texas. As a TDSP, TNMP was required to sell off its last generator plant when deregulation finally took effect in Texas in 2002. At that point, First Choice Power went into business as an affiliate retailer for TNMP. The REP was very successful, growing to become the state's fourth largest retail electricity provider by 2005.

In 2011, its parent company chose to leave the competitive energy market and sold First Choice Power to Direct Energy. Though Direct Energy was the largest energy retailer in North America, First Choice Power remained focused entirely on Texas customers. In 2021, NRG acquired Direct Energy and its other subsidiaries including First Choice Power. In October, NRG announced it was retiring First Choice Power and was moving existing customers to other NRG brands.

First Choice Power Plans

First Choice Power does not currently have any plans available on our site.

However, our Rate Comparison Page will let you compare plans and rates from other providers in the First Choice Power region.

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First Choice Power Customer Reviews

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The process was easy fast and I was not bothered with a lot of unnecessary questions or phone calls from sales reps. am a very satisfied customer.

— A from Dallas, TX on December 4th, 2021

Good afternoon. Thank you so much for sharing your great experience through this amazing comment! We are grateful to have you in our family and it's great to know you're satisfied with our services. We will continue getting better at what we do to always meet your expectations. Thank you for choosing us to serve you! Please take care and be safe! - Sophie / Digital Care

— First Choice Power on December 6th, 2021

First Choice Power FAQ

Texas electricity deregulation, and Retail Electricity Providers can be complicated. To answer your frequently asked questions about First Choice Power read on.

In The Community

NRG announced it the retirement its First Choice Power brand in October 2022. However, for 20 years the company was best known for its variety of hunger and food bank programs, energy efficiency grants, teacher support programs in local schools, and connecting its employees with volunteering opportunities.